A Video Montage, A Wax Figure and Social Media Buzz – Celebrating Steve Jobs Death Anniversary
Death Anniversaries are normally a time to pray and remember our loved one’s who are no longer between us. These are times when people are able to just pause their daily routines and reminisce some of the fond memories they shared with other people. In some religions like Hinduism, there are special periods of the month in addition to individual death anniversaries where the ancestors are paid tribute. Pitru Paksha (literally “fortnight of the ancestors”) is a 16–lunar day period when Hindus pay homage to their ancestors (Pitrs), especially through food offerings.
Like everything else, death anniversaries also come with their set of exceptions. For some of the greatest people who have walked this earth these days are intended to be days’ of celebration, where millions of people around the world pay ode to some of their great work benefiting mankind. The late Steve Jobs happens to be one such individual whose passing away on October 6, 2011 came as a shock to most of us. Not many may know his birth anniversary (February 24) but the sixth day of October would certainly be remembered for being Steve Jobs Death Anniversary for many years to come.
October 6, 2012 was the first occurrence of Steve Jobs death Anniversary and it surely captivated the hearts and minds of multiple global communities. To set things in motion, Apple dedicated their entire homepage to a video montage of their co-founder and resurrector. The video was a showcase of Steve’s life as depicted by some of his greatest achievements for Apple. Showcased in black and white the video was peppered with some of his finest quotes, product launch statements and sources of inspiration.
The video was followed by a note from current Apple CEO Tim Cook who became Steve’s right hand man during the last decade of his life.
Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reﬂect on his extraordinary life and the many ways he made the world a better place
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.
I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for. – Message from Tim Cook on October 6, 2012
Apple was however not the only one marking Steve Jobs death anniversary. The iconic wax museum Madame Tussauds also commemorated the occasion by immortalizing the great entrepreneur in wax. The brain behind the iPod, iPhone and iPad was portrayed in his trademark relaxed style, wearing a black cotton turtle neck, Levi 501 jeans and New Balance trainers. The pose showed Jobs with arms casually folded in front of him, head tilted slightly with a warm smile. The professional team of Madame Tussauds had also replicated a pair of Lunor spectacles which was custom made for him.
The figure costed USD 200,000 to create and a dedicated team of sculptors and hair and colour artists were working for three months to achieve an amazingly accurate likeness. The figure will remain at the Historical and National Heroes attraction of Madame Tussauds Hong Kong till 26 November 2012, before travelling on to Madame Tussauds other museums in Bangkok and Shanghai.
Wow, just wow! Do yourself a favour and listen to this “lost” speech by Steve Jobs in ’83. Incredible. Such a loss.centerfordesigninnovation.org/blog/?p=2454
— Don McAllister (@donmcallister) October 6, 2012
Finally, common folk and the world of digital media also marked Steve Jobs death anniversary by sharing their favorite things about the man on social media. Many publications brought to light previously unseen video footage of the maverick inventor much to the delight of Apple followers. Forbes, in particular published a piece titled “Untold Stories about Steve Jobs” which will also be made available in the print edition of the magazine later this month.
One year after his passing away the world is still crazy about Apple products with the iPhone 5 lapping up great reviews post its release. Perhaps for another year or two, Apple products will continue to have some of Steve jobs ideas in them. It will however be interesting to see how the company develops towards the second half on this decade as Steve’s legacy begins to gradually fade away.