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When Bollywood Stars Met Hollywood Grandeur – GQ Men Of The Year Awards 2012

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In his 1966 chart topping hit titled “It’s a Man’s Man’s Man’s World“, American singer, songwriter and musician James Brown paid tribute to an old adage that is slowly but surely fading away in modern times. The song’s lyrics, which Rolling Stone characterized as “almost biblically chauvinistic“, attribute all of the productive work that goes on in the world to the male gender, but allows that it would all amount to “nothing without a woman or a girl“. In 2004, the song was ranked number 123 on Rolling Stone magazine’s list of the 500 greatest songs of all time

In 2012 however the world is anything but a Man’s world particularly if you look at the amount of attention paid to women and women related topics. Consider the number of premium international publications focused on women, viz. Marie Claire, Femina, Cosmopolitan, Women’s Health, Vogue, Hello, OK and dozens of other local magazines which address the female audience in different markets. Compare this against the handful of male magazines such as GQ, FHM, Maxim and Men’s Health and you begin to appreciate how it is no longer a man’s world (male magazines are not complete without a section on sizzling women anyway). Thus, when the creme de la creme of a society come together to celebrate men and their contribution to society you stand up and take notice as such moments are becoming rare.

Last week, the Gentleman’s Quarterly better known as GQ magazine paid tribute to some outstanding male achievers in India as part of the annual GQ Men Of the Year Awards. GQ is an international brand and one of the few monthly men’s magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. Across the world, GQ Men of the Year Awards are considered extremely prestigious and conferred to some of the most stylish personalities and significant achievers. International winners include the likes of Barack Obama, Leonardo DiCaprio, Bill Clinton, Michael Caine and Gordon Ramsay.

GQ India’s Men of the year awards 2012 were held at the Grand Hyatt Mumbai, the event themed ‘All that Jazz’ had a retro vibe that made everyone step back in time to the jazz age. The event saw celebrities dressed in Vintage Hollywood glamour as they cheered on the winners from diverse genres like business, film, sports, literature, fashion and art. The ceremony was hosted by the eloquent Rahul Bose, who was at his charming best. In line with the theme, the audience was treated to an outstanding show by London-based Chicago, The Musical, who performed on popular routines – All that Jazz, All I care about is love and Hot Honey Rag. Famed master mentalist, Lior Suchard dazzled the audience with his mind reading abilities, mesmerizing performance and disarming sense of humor.

The evening was marked by the presence of all the GQ Men of the Year 2012 winners including Anil Kapoor (Lifetime Achievement), Ajay Devgan (Cinematic Icon) and Rahul Dravid (GQ Legend) among many others. Apart from the winners, the evening saw Amitabh Bachchan, Kajol, Nargis Fakhri, Konkana Sen, Dia Mirza, Jacqueline Fernandez, Rahul Khanna, Siddharth Mallya, and various other Bollywood celebrities in attendance as well.

Speaking on the occasion, Mr. Che Kurrien, Editor, GQ India said

The GQ Men of the Year Awards stand for power, authority, and style — and this year, we’ve added vintage Hollywood glamour to the mix. Our winners are a mix of business and media leaders, actors and sportsmen, thinkers and artists – in other words, India’s most accomplished men.

While it is true that there are now too many award shows in Bollywood, events like the GQ Men Of the Year awards stand out as they range across disciplines and honor achievers for attaining excellence in their respective fields.