Deepika Padukone and Garnier BB Cream – The Face Of The Contemporary Indian Woman
Deepika Padukone, with her Indian features and brown skin tone is today identified as the face of the contemporary Indian woman. Recently appointed as the brand ambassador for Garnier BB cream she is on a mission to make the brand every Indian girl’s BFF. A look at the business of beauty and why a beauty cream truly shares many things in common with a girl’s best friend.
Who would win in a team fight with Deepika Padukone, Priyanka Chopra and Sonam Kapoor on one side and Madhuri Dixit, Kajol and Katrina Kaif on the other?
That’s a tough one to answer, although the guys wouldn’t really care about who won as long as the fight lasted for a long time and got really nasty. There is however an answer to the above question which is most likely to leave you amazed. Fact is that this fight takes place everyday and is part of the competitive battle being fought by the major cosmetic brands in India, in the above case L’Oreal versus Olay respectively.
Beauty products aimed at women need to be endorsed by beautiful women and no one has better credentials to exemplify the various facets of beauty than the divas of Bollywood. Most leading cosmetic brands choose the reigning actresses of Bollywood to be the face of their product line. In fact certain brands like Olay choose different faces for different products, which is why you would see Madhuri Dixit endorse Olay anti-wrinkle cream and Katrina Kaif endorse the fairness cream. In an industry where a minor scar can make or break a career, it is a matter of tremendous pride to be associated as the face of a cosmetics brand for female artists of Indian cinema.
As of 2013, it is Deepika Padukone who is emerging as the face of the contemporary Indian woman as evident from her recent endorsement of Garnier BB Cream.
Laboratories Garnier, led by its founder Alfred Garnier started off in the 1920s producing hair care products made with sheer organic ingredients. It was acquired by the world’s largest cosmetics and beauty company, the L’Oreal group in 1965 and is currently positioned as a mass market cosmetics brand that produces hair care and skin care products. It is majorly known for its three product lines in Fructis (haircare and styling), Nutrisse (hair color) and Nutritionist (skincare).
Garnier has been present in India for many years during which period it has associated itself with a celebrity brand ambassadors like Genelia D’souza, Kareena Kapoor, Priyanka Chopra, Chitrangada Singh, John Abraham to name a few. It has traditionally been associated with high quality hair-care products however its current focus is on establishing itself as a premium skincare product as well.
With Deepika Padukone as the face of Garnier BB cream, the brand and its ambassador represents the young, contemporary and intelligent Indian woman to the hilt. The well styled and fresh looking Deepika is definitely doing justice to her role as the celebrity face of skincare products by Garnier. Deepika’s Indian features and brown skin tone lets Indian women identify with her completely especially as a role model for the skin care range.
The BB creams have gained a lot of leverage worldwide because they have reduced the herculean task of getting into a daily skincare regime with number of products. So it is way easier to have a cream which condenses varied steps into one single step, especially in the mornings. The cream moisturizes, conceals, giving a healthy glow to give an even look. This is not all, it also lightens and protects the skin from the harmful UV rays. This is in many ways than one, an all in one cream which serves dual purpose. Women can skip using a moisturizer, sunscreen, concealer, foundation separately and rather just use Garnier BB cream. The product is a dream come true for people with an oily skin. Giving the skin a semi-matte finish at an affordable price, the working female brigade can safely tag this as the Swiss army knife!
For Mumbai based career woman and homemaker Kavita Shyam, Garnier BB cream is quite similar to her best friend whom she’s known since the age of ten. In many ways than one, Kavita’s BFF is the one person who completes her acting not just as a friend but also her philosopher, guide, sister and soul-mate. Says Kavita
“Whether I am in a happy frame of mind, or sad or in a confused state of mind, my best friend stands by me. She is the one stop shop for all my emotional needs, pretty much like Garnier BB Cream which perfectly complements my skin to the hilt, in one go. I can safely vouch for both, as they both live up to their claims and haven’t let me down so far!”
Well, as many married or committed men will admit, its extremely rare to find a smart, urban woman who wouldn’t carry a mini makeup kit with her all the time. Its a habit that men find extremely difficult to understand but as Kavita points out the make up kit and every item in it is a girl’s best friend and they couldn’t imagine leaving home without it.
For all the women reading this, how is your relationship with your make-up kit. Share your thoughts by leaving a comment below or tweeting (@globalmasala) us.