Published on June 15th, 2011 | by Hollywood Reporter0
The Bollywood of Hollywood, Its Pure GLEE
GLEE: exultant high-spirited joy or Merriment – as defined by the Merriam Webster Dictionary
As it turns out Ryan Murphy, Brad Falchuk and Ian Brennan could not have come up with a better name as the creators of the musical comedy drama Glee (read our related post regarding the power of a name in the world of entertainment here). After debuting on the Fox network in the United States and Canada in September, 2009 the show created a global revolution with their versions of song covers by various popular artists from past and present. Songs covered in the show are released through the iTunes Store during the week of broadcast, and the music of Glee has been a commercial success, with over 21 million digital single sales and nine million album sales. The series’ merchandise also includes DVD and Blu-ray releases, a young adult book series, an iPad application, and a karaoke game for the Wii.
The second season of Glee recently concluded in the US and will soon be debuting in India on Star World. To promote the show the folks at Star World created a captivating trailer mashing up the various characters from the series performing to the song “Character Dheela” from Salman Khan’s recent hit Ready.
Titled “The Bollywood of Hollywood” the teaser has created a lot of buzz and was surely a very smart move by the channel to grab eyeballs and possibly the attention of first time viewers in India. Surely, if a Bollywood inspired episode was made by the show’s producers in the near future it would do wonders to their ratings given the global spread of Bollywood fans with a large population of them in the US and Canada (including Americans, read here).
During its first season, the show was nominated for nineteen Emmy Awards, four Golden Globe Awards, six Satellite Awards and fifty-seven other awards and went on to create a worldwide base of die hard Glee fans known as “Gleeks” or Glee geeks. Many of the singles and covers done on the show went on to become a part of the Billboard Top 100 in the US in turn having a positive effect on the real album sales for the particular artist.
Some of the most popular covers include Empire State of Mind by Jay-Z and Alicia Keys, Poker Face by Lady Gaga, Total Eclipse of the Heart by Bonnie Tyler way back in 1983 and many others. They did however have one masterpiece which was certified gold in November 2009, achieving over 500,000 digital sales and went on to become a cult classic across the US. Glee’s version of “Don’t Stop Believin” originally sung by Journey in 1981 has now become the preferred version of the 80’s classic and is played widely in clubs and youth hangouts around the world.
Glee Season 2 airs in India on Star World from June 19 and promises to be a treat for those who haven’t seen it yet. Hopefully it should inspire the Indian Television houses to create something similar and make a change from their staple diet of “saas-bahu” soaps.